Sunday, February 3, 2008

Max Headroom: Exposure and Attention

There are many different media messages in Max Headroom's episode entitled War. The main one that stuck out to me was that of exposure and attention. The two news channels, Network 23 and Breakthru TV made it possible for everyone to be exposed to the set up terrorist attacks on the news. As stated in the textbook, a person cannot attend a message without being exposed to it. Exposure and attention go hand-in-hand in this episode because there are many messages being exposed. Therefore, the people who are being exposed to the messages are also attending the messages if they want to see what is going on.

The men at the beginning of the episode were being exposed and attending to the message coming in over the webcam. Also, every time a person was watching something on a monitor, they were being exposed and attending to that specific message. These are just two of the many examples of exposure and attention in this Max Headroom episode.

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